What is Social Media Marketing?

Social media marketing is part of internet marketing for promoting products/services, etc. Done with an effective plan, social media marketing can be an effective tool bring target traffic to your business website. Social media networking websites allow interaction among individuals with one another, thus building a strong relationship.

Importance of social media marketing
In the current competitive business scenario, it is important for businesses, more particularly small businesses, to have social media marketing strategy. It is for this reason that businesses are giving increasing importance to it. They are promoting their products or services, and are thus building good relationship with their customers and prospects. Following are points that may help you understand the importance of social media marketing for your business.

• Enables to reach a big number of audiences: Using social media as a marketing tool will help you in reaching audience in large numbers. The more people you are able to reach, the more is the awareness of your business among users.

• Helps SEO: To boost your SEO rankings, social media marketing is an effective way. Make sure, however, that website content is fresh and active. By this your business will be able to get better search engine result ranks.

• It is cost effective : One of the most important reasons for opting social media marketing is that it is an inexpensive as it can be done on Twitter, Facebook, Google, etc. at no cost. You might need to pay minimal fee but on a whole, social media marketing is cost effective.

• Builds brand awareness : One of the most important reasons for using social media as a marketing tool is building brand awareness. If done correctly, you are able to succeed in building your brand's name.

Types of social media marketing
Following are different types of social media marketing:

• Social networks: These are the websites that allow you in connecting to people. You may get connected to a group of setups to interact with other users, etc. Popular ones are Facebook and Linkedin.

• Bookmarking sites: These kind of services (websites) help you in saving, organizing and managing links to various websites. Most websites allow you to tag your links that can make them easier to share and search.

• Social news: These are the services that allow people to post various items or links that are new, to outside articles. Then, these websites allow users to vote for the items. Voting is the most important aspect as the items that gets more votes are displayed mostly.

• Media sharing: These services allow you in uploading and sharing various media like pictures and videos. Many of these services have extra social features like profiles, comments, etc.

Businesses, particularly small businesses should consider the potential of this inexpensive strategy, and leverage it for beneficial effects.

How to Plan an Event

Are you planning an event and confused how to start? Read the article. Event management is a process that involves planning, execution and evaluating. Whether it is a festival, meeting or a product launch, planning is very important. These are the five things that you should keep in mind while planning an event. They are:

1. Why
2. What
3. Who
4. Where
5. When

Why
Why you are planning the event, it means the purpose of event planning. You should have clear idea why you are going to organize an event whether to launch a new product or to expand your company business. You should have clear objective for planning an event. With out this, the event will be useless and waste of time and resources.

What

• What you are going to do in the event. It includes:
• What will the event name be – it should be clear and easy to understand the objective of event
• What will be the budget for the event
• What will be the menu
• Guest profile
• What will be the type of entry whether want to collect fare for entry or free entry
• What is the theme of the event 
• Whether want to give any gifts to guest

These all should be planned in advance before organizing the event.

Who
Who will the sponsors, guests and audience be. Who will be the target audience and how many target audience you are expecting at the event. This planning helps you to manage your budget.

Where
Where you are going to organize an event is very important. The selection of an event should be based on the convenience of audience, location should be near to the audience locality.

When
When you are going to organize an event. Date and time should be planned before organizing the event. Date should be on festivals, holidays or Sundays and time should be convenient to the audience and guest. This makes the possibility of audience to attend the event and will make the event successful.

Planning before the event makes the event successful.
 

Advantages and Disadvantages of Dental Implants

Dental implants are a substitute for missing teeth. They are an ideal solution for candidates who want to replace their missing teeth. If you are planning for dental implant surgery, then it is important that you know the advantages and disadvantages of it, so that it helps you in making an informed decision.

Advantages of dental implants

• Dental implants provide support for crowns, bridges and dentures by reducing the load placed on the remaining teeth.
• They prevent the surrounding natural teeth from getting damaged. It avoids the need to cut down or remove the surrounding teeth.
• As the missing teeth is removed, dental implants preserve jaw bone and reduce the reduction of bone height.
• Unlike other methods, dental implants last for many years.
• Stability of dentures can be provided by dental implants as it does not have a  need to wear denture adhesive.
• Dental implants allows the candidate to speak, chew and eat as before.
• It improves hygiene condition.
• Less decay risks can be seen in dental implants.
• Cold sensitivity can be decreased in dental implantation
• Dental implants are cosmetically esthetic and resemble natural teeth.
• It maintains bone in site and it will be fixed in the bone as it is fully covered with flaps of gingival tissue.
• Dental implants have the ability to bond to living bone tissue so it looks like a natural teeth.

Disadvantages of dental implants

• Poor muscular coordination can be seen in dental implants.
• Dental implants require greater financial investment compared to other dental replacement methods.
• Implants take more time for healing.
• It requires minor surgery to insert the implant in the bone
• As the implants have lack of shock absorbers, fractures of crowns and bridgework are more common in dental implants.
• As they do not have any nerve contact, implants may feel 'dead'.
• Implants can also suffer from gum disease if patients have any untreated gum problems or there has been no implant maintenance.
• Implants should be properly maintained by the patient or occasionally by the dentist otherwise dental risks like tooth decay, gum bleeding may arise.
• Patients require treatment for long time for bone healing
• Dental implants are not suitable for all patients. It is possible in patients have enough jaw bone.
• Food intake is decreased as the food selection is limited after the dental implantation.
• Bite force is decreased from 200psi to 50psi after the surgery

Therefore, carefully consider the above advantages and disadvantages of dental implants when deciding whether it is right for you or not.

Cloud Business Software Applications

Cloud computing is a popular term associated with use of software technology. Accessing an application or a piece of information through the Internet or network, which can be accessed by the others in the same network, and can modify at a time and be shared among them. It is generally maintained in a server.

Cloud based business applications have led to a wide range of benefits for businesses. With the cloud computing, there is no need to maintain a huge infrastructure to operate the software and its maintenance. Thus it leads to saving time and money for the organization. They can spend on other activities.

Now we are going to discuss the characteristics of cloud computing.

Characteristics:

• On demand self-service: To access the server time and network storage need, manual permissions like sending emails filling forms, etc. is done. Here we can quickly and automatically connect to the required service without any human interaction.

Thus the maintenance of infrastructure, human force for maintenance and delay in work are negligible. It involves Just connect to the application and start using it.

• Broad network access: When we have access to the Internet, we can access the cloud services. This is called broad network access. Accessing involves network computer or phone or personal digital assistant (PDA).

Because of this type of facilities, companies are offering their employees the option of working at home. The managers or employees can work from their phones or PDA’s even they are not available physically. Thus, work does not stop.

• Resource pooling: We do not know from where the data is accessed and modified. It can be done from different places by the employees of the organization. A pool of resources is allocated to them such as processor, memory, network, bandwidth etc.

• Rapid elasticity: We can increase or decrease the capabilities such as processor, storage etc. It can be done instantly or within a few minutes. If it is your own infrastructure, it takes much less time ranging from hours to a few days.

In case it is not required again by a process, it is wastage the money and time. In cloud, the infrastructure is in virtual form and someone maintains online. We just need to subscribe or unsubscribe for the service.

• Measured Service: Measured service are also known as pay per usage, subscription services, etc. Measured service means the resources we use are measured and billed for that only. So how much we are used that much we pay.

Cloud business software applications are getting more popular, because of low cost, easy to operate and maintain. Businesses can customize it use it for their benefit.

How to Place a Wall Art?

Decorating your home with a piece of wall art is likely to give a better look and an aesthetic look to people living in the home. However, it is not only selecting a wall art for home is difficult but how to place them is a great task.

The art work you select should be hung in a way that it is the center of attraction, which makes the room look better. If you have already purchased an artwork or a painting for home, and it is ready for hanging but you are confused on how and where to hang it,  here are  tips that are helpful in such a situation.

Artwork according to the wall size: When  hanging a wall art consider the space of the wall. Small size art should be chosen for narrow walls and big size for large walls or else you can hang 4-6 small pieces of artwork on a big wall. Pieces of small sizes hung on wider walls will make them less visible on wall, and do not impress visitors. Another way of hanging wall art is that you can place vertical form of artwork on narrow walls to make the space look bigger. Make sure that you don't hang art too high or too low. It should be placed centrally on the wall and at eye level.

Artwork according to the furniture size: When you are hanging an artwork on the wall, see that it should not be bigger than the width of the furniture. For instance, a large painting hung above small coffee table will make the painting look out of size and gives an awkward look to the wall. Similarly, if you want to place an art or painting on the back of sofa wall, go for horizontal painting and this should be according to the size of the sofa

Artwork according to the style of the room: When placing a piece of art, make sure that it matches the style of the room. For instance, arranging the paintings in symmetrical form is formal and traditional style.

Asymmetrical style is casual and modern. This style of placing artwork can be used in modern rooms. Use large wall art in modern rooms. Whereas if you want to give a vintage look to any room, place black and white pictures, botanical prints etc. Also consider the style of the frames.  

With proper tips and techniques of hanging wall art, you can make it look great and display it effectively.